IMPACT Plus

Paris

Description

IMPACT+ is an award-winning sustaintech solution enabling digital advertising players - brands, agencies, adtechs and adnetworks to evaluate and reduce their environmental impact. IMPACT+ builds new performance indicators and tools to help this ecosystem to use GHG emissions and electricity consumption to inform their digital advertising strategy. Since 2020, IMPACT+ supports brands in their process for a more sustainable media buying ; adnetworks and adtechs are equipped with IMPACT+ environmental impact evaluation solutions, which can seamlessly integrate to delivery systems.

Languages offered

English

French

Country focus

Worldwide

Industry focus

All

Customer size

All

Service

Measure

Reduce

Measuring

Description of Measuring service

IMPACT+ uses performance indicators and tools to evaluate the environmental impacts during and after advertising campaigns based on actual delivery information, allowing companies to seamlessly integrate to delivery systems.

Reducing

Description of Reduction service

IMPACT+ identifies and implements optimisation for reductions in digital campaigns by choosing the best delivery strategies with environmental and media indicators of formats, creatives, devices and connection types, supply and display time.

Compensating

Description of Compensation service

Description of Communication service